Articles › Understanding Mobile Optimisation

With the sharp increase of mobile and tablet users on the rise its now a good idea to start thinking about mobile optimisation and how it can benefit your online customer experience. Before we look at the requirements , what is defined as a mobile optimised website ?

A mobile optimised site is not a mobile application that has to be installed  , it is a condensed “stripped down” version of your website but designed to feel and function just like an application.

What are the differences ?

The first major difference is the screen size or what we call a “viewport”, most phones or tablets will display a website in Safari or Chrome without any problems but the requirement to zoom to buttons and read text can be tricky especially if you’re on the move.

The second difference is the amount of time it takes to load the website , if you don’t have a 3G signal it may take a couple of minutes to load a page you desperately need such as finding the opening times of a restaurant or the phone number for a garage.

Does my entire website need to be mobile optimised ?

This depends on your requirements , we would say a mobile optimised website should be lightweight , fast and display the key factors such as available services , contact numbers , opening times etc.

Do I need a new mobile website address ?

No , with the use of mobile detection a small script can be added onto your main homepage to detect the device of your visitor , if you think your current website works well on a tablet but not on a phone you may specify which device displays which site.

How long does it take to build a mobile optimised website ?

This will depend on the structure of the site and functionality , for a standard implementation we would spend between 1-2 days on development with a average cost of £149.99.

We are currently working on our own mobile optimised website and will be announcing our mobile and tablet packages very soon.

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